Advertising Agency Beefs Up Content Marketing Strategy
"The cobbler's children have no shoes."
Q: What happens when you spend all of your time doing great marketing and advertising work for your clients?
A: You run out of time to do it for yourself!
Morgan & Co. reached out to us to help support their business development and marketing efforts while they stayed focused on getting results for their clients.
After working closely with them to define their target audience, value proposition and business development strategy, we built a content calendar and deployed communications outreach on all fronts -both physical and digital utilizing their existing marketing tools and implementing new ones.
Outside of delivering new clients and leads, overall views of marketing content on their website increased by 71% with pages per session up 110%, session duration up 178%, and bounce rate down 28%. Conversion rate of new users visiting contact capture pages climbed to 9%.
Over the course of 34 email campaigns, we achieved averages of 32% open rates, 3.7% click rates, and an unsubscribe rate of only 0.5%. From a positioning stand-point, thought leadership content outperformed all other content, and from it, 9 guest-speaking opportunities became available.